After having lots of work experience running multiple email campaigns at once, I can proudly say that I have finally mastered Email Marketing. While many think that writing an email is simple and easy to do, there are actually an astounding number of emails sent everyday that are ignored. So while sending emails can be
Read More
With a growing number of users actively using more than one social network, how do you know which one to use for your purpose? While many social networks appear parallel, the way to use each one skillfully truly helps people better comprehend the various roles one can play in one’s online activity. At this point
Read More
Twitter, a social networking and microblogging service, owned and operated by Twitter Inc., is changing the way we use Twitter Applications. Starting August 31st, all applications will be required to use “OAuth” to access Twitter accounts. This being said will eliminate the need to enter passwords when signing in and will therefore allow you to access
Read More
The other day I had a pleasure of sitting down with the VP of sales of Correlsense John Reuben. Besides being the head sales guy for a High Tech startup which John has seen years of success and is amazing at. What John has done is he has started a non profit called Saving Teens.
Read More
America runs on Dunkin is the popular campaign ad created by Dunkin Donuts insinuating that caffeine is the stimulus that everyone needs on a day to day basis. To some extent, this is true. You see people everyday buying four energy drinks a day just to get a caffeine fix and it has really been
Read More
“Don’t blame the tool blame the user.” This proverb is well known across the globe with the message that someone’s success should not be limited by the tools they use. This expression is commonly used in sports but when it comes to the web, competition strives off the proper tools. In order for a company
Read More
In the cooperate world, competition is the drive for success. Competition is always fierce so it is easy for companies to get protective with their products. Usually it is common for business to promote their products and only their products. When have you ever seen a target special in a Wal-Mart catalogue or a Burger King menu at a McDonalds? It just doesn’t happen in the regular market because companies gain no benefit by promoting for their competitor. Fundamentally this makes sense for us because we are so competitive in nature. It’s also proven to be successful in the traditional marketing aspect. On the web however, it’s a whole new world. A company that promotes other links in their content is actually more successful than those that don’t. This is due to a concept called backlinking, which is branch off of an Internet marketing strategy called SEO.
Read More
Here is a great article that can give good insight on the importance of videos on your website, and for producing good SEO practices. Search Engine Land – Video is now a must
Read More
Marketing is the process by which companies determine what products or services may be of interest to customers, the strategy to use in sales, communications, and business development. Every company, whether it is a clothing line or fast food chain, is centered around these marketing ideals. However, the traditional marketing strategies are slowly transforming to a new playing field. 90% of consumers go on the web before making any purchase. Marketing is no longer about TV/radio commercials or newspaper ads; the new strategies that are becoming so popular are about Internet marketing. The best thing about marketing on the internet is that everything is track able so you know where an investment of either time or money is well spent.
Read More