Groupon Google Deal
Launched in November 2008, Groupon “features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the U.S., Canada, and Europe.” (http://bit.ly/BlDQG) In April 2010, Groupon raised $135 million from Digital Sky Technologies, increasing the value of the company to $1 billion. So why is Google proposing a $6 billion deal for a $1 billion company?
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Facebook’s New Messaging Service
All aspiring entrepreneurs and small business owners looking to succeed in today’s web-based media market take note: Facebook CEO Mark Zuckerberg refuses to be outdone. Within the next few months, Zuckerberg plans to integrate a new and improved messaging system into the multi-billion dollar website that will rival (and perhaps surpass) all e-mail systems that we have ever known. Its premise is a simple one – to consolidate all Facebook chat messages, text messages, and e-mail into a single service, making it easy for users to stay up-to-date with all forms of internet communication without ever having to change websites. Users will be allowed to set up an “@facebook.com” e-mail account, thus giving them the power to have all e-mail from other services sent directly to their Facebook inbox.
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The New Apple Ipad
Apple launched iOS 4.2 today for iPad, iPhone, and iPod touch.
Today, Apple launched their newest software update: iOS 4.2 for iPad, iPhone, and iPod touch. This update will bring over 100 new features including: Multitasking, Folders, Unified Inbox, Game Center, AirPlay and AirPrint. The new iOS software update comes at a very crucial time for Apple, who is trying to boost their iPad’s Christmas sales and compete against Samsung’s Galaxy Tab Tablet.
Choosing Which Social Media Outlets Are Right for You
Once upon a time, billboards, business cards, and flyers were all effective ways of marketing. Let me say it again: once upon a time. In the living, breathing age of web 2.0, only the most successful companies have found alternate ways of promoting their businesses. In many cases, this is being done by utilizing the most popular social media outlets at their disposal. Video game companies leaking trailers via YouTube, Actors promoting their newest films through Twitter, and up-and-coming musicians releasing exclusive sound clips on Myspace have become all but commonplace in this web-driven day and age. It is only now that the Internet is screaming your name; tempting you with its endless marketability and pinpoint consumer demographics. Whether you answer it or not is merely a question of if you want your growing business to succeed. Now, I’m going to go out on a whim here and say you would. So, where do you start? What social media outlets will optimize your success?