Five Essential Tools for Asserting Online Presence

Aug 15, 2010   //   by admin   //   Blog  //  9 Comments

“Don’t blame the tool blame the user.” This proverb is well known across the globe with the message that someone’s success should not be limited by the tools they use. This expression is commonly used in sports but when it comes to the web, competition strives off the proper tools. In order for a company to stay at the top of the game on the Internet frontier, there are five essential tools needed to assert their presence.

The first tool needed is ScribeSEO. This is a program that fully optimizes content on the web. Content is king in the World Wide Web and if it isn’t written correctly then it can be the major downfall of any good company. The Scribe will take an article and check if it has the proper keyword density ratio along with making sure it has enough back links. ScribeSEO is great because it can be used for web pages, blogs, press releases, or any type of online content. This tool will make any company more efficient and help bring more traffic to its site.

The second vital tool a company must use is Google Anayltics. This is another essential tool for being efficient during Internet marketing. Google Analytics is a free enterprise-class web feature created by Google to help analyze the data stream flowing through a particular website. It gives an in-depth display of the different kinds of traffic a site has. It will show direct links, indirect links, twitter references, etc. It is great to track the progress of a company and most importantly it will show what work and what doesn’t.

The next two tools that every company should use can be linked together. They are both tools involving Twitter (which is a must-have social media). Many people don’t know the potential Twitter holds though. With Hootsuite and Tweetadder (or hummingbird 2), the possibilities are endless. Hootsuite is a free website that is used to manage and organize multiple users and social networks. It maps out multiple tabs where one shows direct mentions, another shows trending related topics, and your tweets. Hootsuite allows a company to find people talking about a certain keyword and respond to it instantly. A company can also schedule tweets weeks in advance and track their statistics of twitter. Hootsuite makes a complicated network very simple and efficient. However, Hootsuite is useless though without Tweetadder. Tweetadder gets company followers and without followers twitter is ineffective. Tweetadder can save the list of a certain account’s followers and automatically send follow requests to everyone on that list. While doing so, it can also send out a direct message and it will unfollow users that don’t follow you back. With the combined forces of Hootsuite and Tweetadder, twitter is one of the most affective places to market.

The last but imperative tool needed for asserting online presence is the use of blogs. Blogs are a new recent fad that have are mostly known for recreational use. Blogs like Wheelhousetavern or Barstoolsports are recreational blogs for music or entertainment but most people don’t realize that they are a great way to push new content as well. Any company can use a blog, from retail stores to restraints. The most important thing in Internet marketing is having up to date compelling content and blogs allow this to happen. Blogs are important for SEO as well as viewing interests.

9 Comments

  • I really love twitting It is my favorite social media out every one of them.

  • I beyond doubt adore twitting It is my favored online social network out all of them.

  • I like this data and it has given me some inspiration to have success, so thank you. =)

  • Seriously. How would not I come up with this?

  • It’s good to educate – thanks for sharing your mind.

  • Good work, thanks for postin this.

  • Great work! Keep posting good work. Thanks a lot!

  • IS hootsuite easy to use

    • Yes very easy to use

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